Startups

Win the second meeting before the first call

Strategy, copy, design and build for startups, so investors and buyers understand you in ten seconds, from pre-seed to scale.

Command logo
Layers logo
Rallymates logo
Global Bank logo
Onelisted logo
Bangkok Startup Association logo
Sisyphus logo
Catalog logo
Command logo
Layers logo
Rallymates logo
Global Bank logo
Onelisted logo
Bangkok Startup Association logo
Sisyphus logo
Catalog logo
Command logo
Layers logo
Rallymates logo
Global Bank logo
Onelisted logo
Bangkok Startup Association logo
Sisyphus logo
Catalog logo
Developer working at a dual-monitor desk in a bright office with a plant by the window
Sound familiar?

You’re losing people before they ever speak to you

( 01 )

More spend, same results

Sign-ups are flat. The extra ad spend lands on a page that still makes people work out what you do.

( 02 )

You don't look like what you are

Customers, investors and candidates all read the same page, and none of them see the real you.

( 03 )

The first call is damage control

The site creates false expectations, so the first ten minutes of calls fix misunderstandings.

Where you are now

Every stage asks the website to do a different job.

Pre-seed sites earn meetings, Series B sites support sales. We build for now and future growth without rebuilding.

Research & Strategy
Research & Strategy
(01)

Make an early idea look like a real company. A handful of users and a story still sharpening. The site makes your problem and your answer clear enough that investors forward the link.

Pre-seed & seed
Usually starts before a raise, a public launch or your first sales hire.
Forwarded email from James Lee praising a clear problem and answer, beside a Kestrel page forwarded to 3 partners
(02)

Give sales a site they’re glad to send. Traction is real and the team is growing. Now the site qualifies buyers and backs up every sales conversation.

Series A
Usually starts when the seed-round site can’t keep up with the company.
Acme Logistics deal timeline from pricing page visit to booked demo, marked qualified before the first call
(03)

Let the site grow without becoming a patchwork. New products, new markets and new hires every month. The site absorbs all of it and stays easy to find.

Growth & scale
Usually starts when every team has added pages and nobody owns the whole site.
Site navigation menu with Products, Markets and Company columns and an Audit logs search result
What you get

A website that works for you

The traffic you buy starts converting

Focused on the stranger's 10-second decision, not an interface tour. Same budget, better landing results.

You stop apologising for the link

Reads like the company you’re becoming, for investors and candidates who look you up without telling you.

Your engineers stay on the roadmap

Marketing ships pages without a developer, and the structure absorbs new products without a rebuild.

The positioning finally gets written down

We can’t build the site without settling it first. Founders tell us this is the part they didn’t expect to value most.

People find you by your problem

Pages are optimised for search engines and AI, helping new buyers discover your site easily.

You own all of it, from day one

The site, copy, and design files are yours—change agencies, hire in-house, or go solo freely.
The shift

Before Superpresence, and after

With Superpresence

  • Clicks land on a page people instantly understand.
  • The site makes the case for it.
  • The website is the first thing you send.
  • Investors get the story before the meeting.
  • Prospects arrive already knowing what you do.
  • Candidates read the site and want in.
  • Marketing builds a new page in an afternoon.

Without Superpresence

  • You pay for clicks on unclear pages.
  • The site describes the product.
  • You apologise for the link, then send it.
  • Investors leave with more questions than answers.
  • Every call starts with explaining what you do.
  • Candidates can’t tell what you actually do.
  • Every landing page waits behind the roadmap.
Bangkok Startup Association logo

"Superpresence rebuilt our site around what founders and partners actually need from us. It finally looks like the organisation we've become, and the team made the whole process easy."

Smiling man with dark hair and mustache wearing a floral patterned shirt sitting indoors with an orange blanket and plant in the background.
Billy van der Loo
President, Bangkok Startup Association
The Superpresence Difference

The three options in front of you

Each one suits a different moment. Here’s how they compare for a startup that needs its website to sell.

Strategy and positioning
Who writes the copy
Design
What it's built for
Founder time needed
Who’s on it
Expert direction
Superpresence
Settled before design starts
Senior copywriters, in English
Fully custom, built as a system
Sign-ups, demos and investor trust
Workshops, reviews and sign-off
Strategy, design, copy, dev
Senior people lead every stage
Hiring in-house
Squeezed between product work
Whoever on the team can write
Depends on one hire
Keeping the site running
Hiring and managing them
One or two people
Depends on the hire
Traditional agency
Often skipped for speed
Often left to you, or translated
Often a template
Traffic and campaigns
Briefing and chasing
Split across teams
Depends on the account team
Who we are

A senior team in Asia, built to be
the department you don't have

Map of Asia-Pacific with pins at Hong Kong, Thailand, Singapore and Australia

Built in Asia, written for buyers abroad

We work in your timezone, understand how Asian startups sell, and write for English-speaking buyers and investors without ever sounding translated.
Team roles listed as strategy, design, copywriter, developer, and conversion and QA

The whole senior team, one roof

Strategy, design, copy, development, conversion and QA in one accountable team, with nobody for you to hire or manage.
First draft refined by a senior copywriter into the headline 'Leave your bags with us and go out. We will text you when the room is ready.'

Copy written by people, in English

Senior copywriters write every page. Not translated, not generated, and built around how your buyers actually decide.
Website at yoursite.com split down the middle, with a Blue 600 colour and a Display medium type style applied

Designed for the screen first

Every identity is tested on real web pages, pitch decks and social posts, not only on a logo sheet.
AI badge at the centre of a grid of faded tiles

AI-native, not AI-dependent

We use AI to quickly research your market and clients, with experts reviewing every line to ensure quality.
Bar chart positioning the offer against a sprint model and retainer hours, with 9 buyers interviewed

Depth over volume

Every project gets senior attention for as long as the problem takes, not a slot sized to a subscription.
HOW WE WORK

The firm clients find online finally matches the one they meet

Research & Strategy
Research & Strategy
(01)

Founder deep-dive

Two working sessions with your founders and a stack of recorded sales calls. We learn what investors push back on and what buyers misread.

Founder and customer interviews
Investor and buyer objections mapped
Category and competitor teardown
Customer interview quote 'We lost a deal because the security review took three weeks', from 12 sales calls reviewed
(02)

Positioning sprint

Your one-line pitch gets written, argued over and signed off before any design starts. Deck language finally turns into plain English.

A one-line pitch the founders sign off
Homepage and product narrative
Talking points sales can reuse
One-line pitch card replacing jargon with 'Access control that keeps up with your team', signed off by both founders
(03)

Product storytelling

We turn the product into scenes people grasp at a glance, even if the interface changes next month.

Product scenes and UI illustrations
An identity that works on site and deck
Components ready for the next raise
Access request card where Maya requests Billing with Approve and Decline buttons, shown also on site and deck
(04)

Audience paths

Buyers, investors and candidates each get their own route through the site, ending in one clear action.

Separate routes for each audience
Demo and trial sign-up flows
Checked on every screen size
Landing page 'Pass your next security review in days' with a Book a demo button and a Demo requested notification
(05)

Ship & scale

We launch in Webflow or Framer, structured for search and AI answers, and set up so non-engineers can change it.

Live on Webflow or Framer
Ready for search and AI answers
Editable without an engineer
Pricing page editor with headline and starter plan fields, updated by marketing with no engineer
Three builds, one standard

Pick the build that fits where you are

Same team, same process and QA on every build. Webflow, Framer or Next.js, same price.

Rewind illustration
10 minutes
Free

A video teardown of your site

A senior strategist reviews your site like a cautious investor or new buyer, pinpointing where visitors lose interest.

2 weeks
Free

A redesign of your homepage hero

We redesign the first screen of your site and send it over. It’s yours to keep, whether we work together or not.

STILL GOT QUESTIONS?

Questions founders ask us

We already have a product designer in-house. What else do you add?

We take on the website as a whole, so your designer can stay on the product.

Research and positioning, native-English copy, design, a Webflow or Framer build, QA, and a structure search and AI tools can read all come from one senior team. Nothing lands on your engineering roadmap.

How long does a project take, and can it land before our raise?

Most projects take 8 to 12 weeks from kick-off to launch, depending on scope.

A small fixed site can be live in 3 to 4 weeks. If you have a raise or launch date, tell us on the first call: the proposal sets out the schedule phase by phase, and we will say so if the date is not realistic.

Can you work inside our existing brand and design system?

Yes. Send us your logo, brand files and any design system you already have, and the site is designed around them.

If the brand is thin or inconsistent across channels, our Branding service can build it out first: logo, colour and type, delivered as the same tokens the site is built from.

Either way, colours, type and spacing become variables in the build, so every page stays consistent long after launch.

Will we be able to ship landing pages without a developer?

Day to day, yes. Your team can publish posts, swap images, update team profiles and assemble new pages from the sections we design.

Where it stops: new page layouts, new CMS collections and new integrations are developer work. Those go through a maintenance plan or a one-off request.

That covers the everyday work, so a new page does not need a developer or an agency ticket.

What happens after launch?

Handover comes first: editor training, a recorded walkthrough and the account transferred to you. Anything that doesn't work as signed off is fixed free.

After that, many clients keep us on a Webflow maintenance plan for new pages and improvements, with every request scoped and approved before work starts. If you'd rather run it fully in-house, the site is built for that too. Book a call and we'll work out which suits your team.

What is the project investment?

It depends on how many pages and CMS collections the site needs, what it connects to (CRM, bookings, gated content, more than one language) and how much strategy and copy goes into it. Book a call and you'll get a fixed price in a proposal within a week. That price stays the same if we recommend Framer or a custom build instead.

Projects start from US$4,800 for a smaller marketing site. If you run ads, most clients see the build pay for itself within the first year, from higher conversion rates, more enquiries and a site that carries more authority with buyers. On average, clients running ads see a 20% lift in enquiries.

Got more questions?
Book a call with Kevin
YOU'VE REACHED THE END, SO NOW...

Make your website the easiest yes your startup gets

Send us the link. We’ll tell you what a stranger understands
in ten seconds, and we’ll say so if the site isn’t the problem.

Book a strategy call