An identity your buyers remember, built for the web
Logo, visual identity or full branding, designed to work on your website first, and to read well to English-speaking buyers.
Your brand is quietly costing you deals
You look smaller than you are
The identity was made for a smaller company, and buyers abroad notice.
Nothing matches anywhere
The website, decks and social posts all look like different companies.
It does not travel
The name, tone or visuals that work at home read differently to English-speaking buyers.
Designed to work on your website first
Your colours, type and spacing become the same tokens the website is built from, so the brand looks right on screen from day one.
From a logo to a complete identity
Each tier builds on the one before, so you can start where you are.
The mark
For companies that need a strong logo and the basics around it.
A documented system
A complete visual system, for companies that need a real identity.
Identity and story
The full identity, the narrative behind it and the collateral it lives on.
Four steps, each one you can see
Every step ends with something on the table to react to, and nothing moves on without your sign-off.
Direction
We study your market and buyers, then agree a direction before any logo is drawn.
Logo concepts
Several routes, refined into one mark that works small and large.
Visual system
Colour, type and a key visual that hold together across every screen.
Guidelines
How to use it, written down so your team and partners get it right.
What is in, and what is not
Clear before we start, so nothing turns into a surprise.
Included
- Logo, colour and type on every tier
- Files ready for web, print and social
- Social profile pack from Visual Identity up
- Stationery and a merchandise set on Full Branding
- Sign-off at every step
Not included
- Packaging design
- Extra merchandise beyond the set (available separately)
- Photography and video
- Ad campaigns and media buying
- A website (see Website design)
The firm clients find online finally matches the one they meet
Discover
We study your company, competitors and buyers, at home and abroad.
Define
We agree the positioning, personality and how the brand should read in English.
Explore
Three creative routes, reviewed together, one chosen to develop.
Build the system
Logo, colour, type, patterns and imagery developed into one system.
Apply and hand over
The brand applied to your website, decks and collateral, with the guidebook and files.
"We went from a cookie-cutter template to a custom website that properly reflects the brand… Kevin is super easy to work with, always one message away."
Why companies choose us to design their website
Built in Asia, written for buyers abroad
Strategy before pixels
The whole senior team, one roof
Depth over volume
Copy written by people, in English
Designed for the screen first
What each option actually delivers
A quick comparison before you decide who does the work.
Do the brand alone, or with the website
A build applies a brand. Branding creates one. Doing both with one team means the identity is designed for the screen from day one.
The identity on its own
Logo, system and guidelines your team and partners can use anywhere.
One team, start to finish
The identity and the website designed together, so they launch as one.
Before you ask
How is a brand identity different from a logo?
A logo is one mark. An identity is the system around it: colour, type, imagery and the rules for using them, documented so your website, decks and social posts all look like one company.
If you need the mark and the basics, the Logo tier covers it. If your materials already look inconsistent across channels, you need the identity.
Which tier do we need?
Choose by how many people will use the brand.
Logo: a founder-led company that needs a credible mark, colours and typefaces now.
Visual Identity: a team producing a website, decks and social posts that all have to match.
Full Branding: a repositioning, a new market or a launch that needs the story, a guidebook, stationery and a merchandise set.
Each tier builds on the one before, so you can start smaller and step up later. We'll recommend one after the first call.
Will it work on our website?
Yes, because it's designed for screens first and tested on real web pages before you sign off. Colours, type and spacing are delivered as the same tokens a Webflow or Framer build uses.
If someone else builds your site, your developer gets those tokens and the guidelines. If you'd like Superpresence to build it, the brand and website can run as one project with one team.
We already have a logo. Can you refresh it?
Yes. A refresh keeps the recognition you've built and fixes what's holding the logo back: dated type, poor legibility at small sizes, or a mark that breaks down on screen.
We start with an audit of the current identity, then show routes from a light tidy-up to a bigger change, and you decide how far to go.
How much does branding cost?
It depends on how far the work goes: a logo, a full visual identity, or full branding with strategy, guidelines and applied collateral. Each tier is a fixed price, set out in a proposal after a call, and each includes everything in the one below.
If you need a logo this week on a small budget, a marketplace designer or an AI tool will get you a usable mark faster. We're for companies whose brand has to hold up in front of serious buyers, starting on the website. Packaging design isn't something we offer.
Should we use a branding agency or our web design agency for our identity?
If your website is where most buyers meet your brand, use the team that builds the site. Superpresence is a web design agency in Asia that also creates brand identities, so each identity is tested on real pages and turned into the tokens the site is built from.
For a brand that lives mainly in packaging, retail or print, a specialist branding studio is the better choice. For companies in Hong Kong, Singapore and Thailand selling to English-speaking buyers online, one team for brand and site means nothing gets lost in a handover. Tell us where the brand needs to show up and we'll recommend a tier.
