Your buyers shortlist you from your website

Yes, with research and your team's review. We start with a product demo, the docs, and interviews with sales and a product lead, then write a positioning brief: who it's for, what it replaces, what it does in plain words. Your team signs that off before any page is designed. The hardest part of a SaaS site is the first ten seconds, telling a cold visitor what the product does. An outside team is well placed to fix that, because we aren't too close to it.

Superpresence is a web design agency in Singapore, Hong Kong and Bangkok that builds marketing sites for B2B SaaS, fintech, healthtech and developer-tool companies across Asia Pacific selling to English-speaking buyers. One senior team handles strategy, copy, design, development and QA, so the site reads as one argument from the homepage to the demo request. Most SaaS sites we build are on Webflow, so marketing ships pages and experiments without engineering. When a buyer asks ChatGPT or Google's AI Overviews for alternatives to a competitor, clear feature, integration and comparison pages are what those tools draw on, so we build them in from the start. Clients running ads see on average a 28% lift in enquiries.

They could build a site; the question is whether that's the best use of them. Every week engineers spend on marketing pages comes off the product roadmap, and a marketing site needs different skills: positioning, persuasive copy, conversion layout. Your product is designed for users who already chose you, while the website has to win strangers. We hand over a site your marketing team edits in Webflow, so a page change never queues behind engineering.

Your buyers in the US, Europe and Australia read the site in English and judge it against the best software brands in your category. Copy that reads translated, or a layout built for a corporate brochure, costs you the demo. Superpresence's copywriters are native-English experts, and the team builds the pages SaaS buyers look for: pricing, integrations, comparisons, security, and links into docs.

It depends on how page-hungry the product is. Feature, integration, comparison and use-case pages are the main variable, followed by functionality such as HubSpot or Salesforce routing, several products, or multiple languages. Book a call and you'll get a fixed-price proposal within a week. Projects start from US$4,800 for a smaller marketing site. If you're paying for LinkedIn or Google traffic, most clients see the site pay back within the first year, through higher conversion to demos and trials and a site that looks as credible as the product.

We can learn from sites you admire, but if the brief is a visual copy of another company's site, we're the wrong hire. Their design works because it fits their positioning; borrowed, it makes you look like a follower in your own category. If you want a look quickly and cheaply, a premium template or a freelancer will get you close. If you want the site to win demos against the companies you admire, the work starts with positioning.

Sometimes. Our projects take 6 to 12 weeks, and six is realistic when the scope is tight and the inputs are ready: positioning agreed, one decision-maker, fast feedback, existing brand assets and a focused page count. What usually pushes a project past six sits on the client side: a pricing model still in debate, five stakeholders reviewing every round, or a product that changes mid-build. Tell us the date on the discovery call and we'll say honestly whether it's achievable, and what to cut to hit it.

Usually a rebuild of the marketing site, with your product untouched. We build it separately from your app, typically on Webflow, and link sign-up, login and docs to the product you already run. URLs that rank are kept or redirected, so search traffic survives the switch. If the positioning still holds and only the design has aged, we'll tell you and scope a smaller job.