Your school online, before families ever visit

Yes. Superpresence designs and builds websites for international and bilingual schools, universities, foundation colleges and training academies across Asia, written for parents and students who compare you in English, often from another country before they relocate. In practice: fees, curriculum, accreditation and leaver destinations that are easy to compare, and admissions and open day paths that work on a phone. Relocating parents now ask ChatGPT or Google's AI which international schools to shortlist in a new city. We structure the site, with clear curriculum and admissions pages, schema and complete answers, so those tools can describe your school accurately, and parents find the detail confirmed when they visit.

Local agencies often design well but write copy that reads translated, and expat parents notice within a paragraph. Big international agencies write well, but price in their overhead and rarely know how admissions work in Asia: agent networks, relocation timing, the bilingual question. Superpresence sits between the two: a senior team in Hong Kong, Singapore and Bangkok, with expert native-English copywriters, building for families who judge in English.

We learn it before we design anything. That means interviewing your admissions team, reviewing the enquiries you receive, and studying the schools families compare you with. Admissions teams know exactly where parents get stuck. The site is built around those answers, so the questions that fill the inbox are answered before the email gets written.

Our copywriters. Staff time goes into a short interview each for the key voices (head of school, admissions lead, a few teachers) and a review of the pages that concern them. Everything else is written from those interviews and your existing documents.

It depends on the institution. Number of campuses and programmes, a large careers section, an online application flow with multi-step forms and document uploads, links into your admissions system, and a second language version all change the scope. Book a call and you'll get a fixed price in a proposal within a week. Projects start from US$4,800 for a smaller marketing site. Schools that advertise to families abroad usually see the site pay back within the first year, as more research visits turn into tour bookings and applications. Where admissions needs a real application flow, we usually recommend a custom build over Webflow; the platform doesn't change the price.

No. Superpresence builds the website families use to choose you. Parent portals, learning platforms and school management systems are different software, and specialist vendors (including the ones you likely already pay for) do them better. We link the site cleanly into the systems you run, so a parent moves from the website to your application or portal without a dead end. If the main job is a portal, a software house is the better hire.

About four months before the cycle opens. A full build takes 6 to 12 weeks, and the site should be live, tested and indexed before parents start researching, well clear of open day season. If your cycle is closer than that, tell us on the first call and we'll say honestly whether the date is realistic.

Your staff run the day-to-day. Open days, events, news, term dates and vacancies are edited in the CMS without a developer, and we train the team at handover. For bigger changes, such as a new campus section or a reworked admissions path, schools can take a maintenance plan, with every request scoped and approved before work starts.