FOR TOUR AND TRAVEL OPERATORS

Fewer commissions, more direct bookings

Marketplaces take a cut of bookings your own site could win. We build sites for tour operators, attractions and travel brands that make booking direct the obvious choice.

Command logo
Layers logo
Rallymates logo
Global Bank logo
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Bangkok Startup Association logo
Sisyphus logo
Catalog logo
Command logo
Layers logo
Rallymates logo
Global Bank logo
Onelisted logo
Bangkok Startup Association logo
Sisyphus logo
Catalog logo
Command logo
Layers logo
Rallymates logo
Global Bank logo
Onelisted logo
Bangkok Startup Association logo
Sisyphus logo
Catalog logo
Tourism and experiences industry page hero background
Sound familiar?

You pay marketplaces for bookings your site should win

( 01 )

Each booking includes a commission

Travellers find you on a marketplace, book there, and a cut of each trip leaves the business.

( 02 )

Your best itinerary lives in a PDF

Travellers who would love the trip never see it, because it sits in an inbox instead of on the site.

( 03 )

A trade partner asks for a link

Agents check your site first, and a weak one makes them hesitate to show you to clients.

WHO WE WORK WITH

Made for the businesses that sell experiences

Your website has to convince two audiences at once: travellers planning a trip, and the partners who sell you on. Both judge you online before anyone gets in touch.

Tour operators

Tour operators

1
Travellers read your itineraries day by day before they ever enquire.
DMCs

DMCs

1
Agents check your licences, insurance and coverage before they sell you.
Luxury travel companies

Luxury travel companies

1
Guests expect a site that feels as considered as the trip itself.
Attractions

Attractions

1
Visitors check opening times, tickets and photos before planning their day around you.
Venues and event spaces

Venues and event spaces

1
Planners look for capacity, layouts and photos of real events held there.
Experience providers

Experience providers

1
Travellers compare you on what is included, and how easy booking is.
Don't see your kind of firm here? Tell us what you do.
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WHAT WE BUILD FOR YOU

Pages built around how travel is bought

Itinerary pages

The page that finalizes and closes the decision-making process completely.

Departures and availability

Current dates carefully checked, verified, and updated for your convenience.

Trade and partner pages

The essential proof agents require to confidently sell you the product.

Destination and route pages

Important details discovered and addressed during the initial planning stage.

Enquiry and booking paths

Just one tap is all it takes to instantly connect with you anytime.

Venue and event pages

Capacity, layouts, and real events all considered for accurate planning.
Tourism and experiences industry background photo
THE DIFFERENCE IT MAKES

What changes when travellers book with you

What a site built for both audiences does.

Without Superpresence

  • Marketplaces keep most of every sale
  • Travellers wait on emails to confirm availability
  • Custom requests get lost in marketplace forms
  • Trade enquiries have nowhere proper to land
  • Strangers hesitate before trusting a deposit
  • Source-market visitors meet an English-only site

After Superpresence

  • More bookings direct, fewer through marketplaces
  • Live availability and pricing end back-and-forth
  • Private, custom and group requests arrive directly
  • Travel agents and incentive planners enquire
  • Reviews and real photos earn deposit trust
  • Source markets addressed in their own language
OUR PROCESS

Every page built to win the booking

Research & Strategy
Research & Strategy
(01)

Research & Strategy

We study your competitors, your trips and how travellers find and choose you, so every page answers what they actually check before they enquire.

  • Competitor research
  • Sitemap built around your trips
  • Mapping the journey to an enquiry
Illustration of a step in the Superpresence website process
(02)

Visual Design

Every page is drawn for your brand, with the photography and detail that make the trip feel real before anyone arrives.

  • Fully custom design
  • Real photography-led layouts
  • A premium look that matches the price
Illustration of a step in the Superpresence website process
(03)

Messaging & Copywriting

Our writers spell out what is included, who the trip suits and why to book with you, so travellers can decide without calling.

  • Itinerary and inclusions copy
  • Pages written to persuade
  • Trade-facing credibility copy
Illustration of a step in the Superpresence website process
(04)

UI/UX Design

Every page leads somewhere useful, and the site works just as well on the phone a traveller is holding on a bus.

  • Enquiry paths on every page
  • Mobile-first layouts
  • Availability and dates made easy to find
Illustration of a step in the Superpresence website process
(05)

Development & QA

Your site is built on the latest tech stack, loads fast, and is tested across devices and browsers before launch.

  • Fast, current build
  • Search-ready structure
  • Integrated with your tools
Illustration of a step in the Superpresence website process
BUILT FOR GROWTH

What a website built for direct enquiries does

Six improvements that win travellers while they plan, and give trade partners proof.

Conversion-focused UX

Every page moves travellers towards a direct booking.

Fast load speeds

Pages open fast on travellers' phones abroad.

Search and AI visibility

Travellers and AI tools find your experiences.

Analytics

You see which experiences drive direct bookings.

A CMS the team runs

Your team updates availability and seasons without a developer.

Security and scale

The site holds up through high season.
20%
Average lift in enquiries for clients running ads
See our works
Highlight illustration
How we see it

Experts in every discipline, working as your firm's digital department

Built for English-speaking buyers

Your buyers evaluate software in English. We write for them, so the product never reads translated.

Feature illustration

AI-native, not AI-dependent

We use AI to research competitors, reviews and buyer questions fast. Experts direct it and sign off every line, so nothing generic ships.

Feature illustration

Web design that wins business

Every page moves visitors towards a demo or a trial, with the proof buyers need to justify it.

Feature illustration

The whole team, none of the overhead

Your product gets the whole team, from strategist to QA, with nobody to recruit, onboard or manage.

Feature illustration

You look sharper than your competitors

Design and polish that stand up against funded competitors, so buyers compare you favourably.

Feature illustration
Bangkok Startup Association logo

"Superpresence rebuilt our site around what founders and partners actually need from us. It finally looks like the organisation we've become, and the team made the whole process easy."

Portrait of Billy van der Loo, President of Bangkok Startup Association
Billy van der Loo
President, Bangkok Startup Association
Frequently asked questions

What operators usually want to know

Why choose Superpresence for a tour operator website in Thailand or elsewhere in Asia?

Superpresence builds websites for tour operators, DMCs, luxury travel companies, attractions and venues across Asia, designed for two audiences at once: international travellers, and the trade partners who sell you on. Travellers get itineraries and an easy booking path; agents get the licences, insurance and coverage they need to recommend you. We're based in Bangkok, Hong Kong and Singapore and write in expert native English. Many travellers now plan with AI, asking for a five-day northern Thailand itinerary or a private food tour in Hong Kong before they ever open a marketplace. Itinerary pages written day by day, with clear structure and schema, give those tools real detail to describe and recommend.

Most of our bookings come through agents and marketplaces. Why does the website matter?

Because travellers and agents both check your site before trusting you with a deposit. A traveller who finds you on a marketplace often looks you up directly, and if your site shows the same trip clearly with an easy way to book, some of those bookings come to you without commission. Agents run the same check before putting you in front of clients. Keep the marketplaces for discovery. The site wins the share of travellers willing to book direct.

Can you connect our booking and availability system?

Yes. We integrate the booking system you already run, so live availability and pricing show on the site; most tour booking platforms offer an embeddable calendar or checkout. The integration is scoped as an add-on in the build quote, priced by complexity. When the business needs something the booking tool can't do, such as custom itinerary requests, group quotes or multi-day packages with options, we usually recommend a custom build designed around that flow.

Can the site work in Chinese, Korean or other source-market languages?

The site can be built in several languages, but we don't translate. We build the structure (language switcher, language versions search engines can index), and translations come from your team or a specialist translator. Our own copywriting is in English. One extra language is usually easy to run on Webflow. Several source markets are often better on a custom build, and we'll recommend it when that's the case.

We sell low-priced day tickets. Is a custom site worth it for us?

Probably not. When travellers choose a low-priced ticket on price and reviews, marketplaces such as Klook, GetYourGuide and Viator do the job well, and their commission is the cost of reaching that audience. Superpresence fits higher-value experiences where the website changes the decision: multi-day itineraries, private and luxury trips, DMC services, venues and events. There, a handful of direct bookings can cover a lot of commission.

What does a tour operator website cost?

It depends on what you sell and how it's booked. Itinerary volume, booking and availability integration, custom-request and group-quote flows, trade and venue sections, and extra language versions all move the number. Tell us how bookings reach you today and we'll send a fixed-price proposal within a week. Projects start from US$4,800 for a smaller marketing site. Bear in mind that the smallest sites have no CMS, so they only suit operators whose trips and dates rarely change. If you run ads, most clients see the site pay back within the first year, as more travellers book direct instead of through a commission-taking marketplace.

Our itineraries and departures change constantly. Who keeps the site current?

Your team, in the CMS, without a developer. Itineraries, departure dates, seasons and prices are set up as structured content, so updating a departure means editing a field instead of rebuilding a page. Live availability comes from your booking system, so that part stays current on its own. For bigger changes, such as a new product line or a seasonal campaign, a maintenance plan covers it, with each request scoped and approved first.

We're small. Will a rebuild eat the season?

Not if it's planned around your calendar. A full build takes 6 to 12 weeks, and your team's time is concentrated in a few points: a kick-off, an interview with whoever handles bookings, and three feedback rounds. The usual plan is to build in the shoulder season and launch before peak bookings open. Tell us your season on the first call and we'll fit the build around it.

Got more questions?
Book a call with Kevin
YOU'VE REACHED THE END, SO NOW…

Ready to take more of your bookings directly?

Tell us what you run, where your travellers come from and how your bookings arrive today, and we'll shape the right scope around it.

Start your project